7 min read Manual Link Building Service For Your Website SEO
Link building is one of the most powerful ways to rank naturally in search and to increase the traffic to your site. Sure, you could use automated link building for a short-term fix, but it’s manual efforts that yield long-term results.
Through targeted outreach and relationship building, manual link building involves the acquisition of high-quality backlinks that will increase your site’s authority.
This post will guide you through everything you need to know about a manual link building service, why it's still essential in the world of SEO, and how to do it without getting penalized.
What Is Manual Link Building?
Fundamentally, manual link building is where backlinks to your site are achieved using human or at least human-controlled methods, rather than an automated service. It’s a quality over quantity strategy that ensures the links you secure are valuable and compliant with Google’s SEO guidelines.
Manual link building service isn't just a fancy word for creating links on a website by using bots or other artificial link sources. The idea is to gain only natural and trustworthy backlinks that have a positive impact on your site rankings in Google search results.
Typical Strategies Employed by Manual Link Building Service Providers
Guest Blogging
One of the most effective ways is guest blogging. This means contributing posts to well-respected websites in your industry. You have the opportunity to include a backlink to your site in exchange for providing quality content that will increase your visibility and reputation.
Resource Page Link Building
Many sites also have resource sections that compile useful information for their audience. You can then earn backlinks from high-authority publications in your niche by pitching your content as something that would be of use to these lists in some way.
Digital PR
As part of digital PR, you pursue backlinks from industry publications, news sites, influencers, and similar sources. You can get great mentions and backlinks by doing some strategic outreach and creating newsworthy content.
HARO (Help A Reporter Out)
You can respond to HARO queries to earn backlinks from high-authority publications. By providing niche expertise, you can get quoted in articles and gain backlinks from reputable publications.
Broken Link Building
Broken link building is a strategy in which you identify broken links on other websites and propose your content as a replacement. This not only allows the website owner to correct a broken link, but it can also net you a high-quality backlink.
Testimonial Writing
Providing product or service testimonials you've used is another excellent route to earning backlinks. It's because your testimonial is something many companies will publish on their site, linking back to yours.
Influencer Networking
Developing relationships with influencers in your niche is a great way to score some backlinks. You can earn name checks and backlinks to your site when working with others on content or providing input.
How to Conduct a Manual Link Building Campaign?
It takes organization to keep a successful manual link-building campaign. Here’s how you could craft and execute your own strategy:
Create a Campaign Strategy: Start by defining your objectives. Do you want to increase rankings, establish brand authority, or acquire referral traffic? Establish clear objectives to meet your business requirements.
Research Opportunities: Find websites, blogs, and influencers in your niche who you would like to reach out to. Leverage platforms such as Google, Ahrefs, or SEMrush to identify potential link-building opportunities.
Prepare Outreach Emails: Personalize your email templates directly to the website owner or influencer. Also, emphasize the worth of your content and how it will serve their audience. Maintain an amiable and professional tone.
Follow Up: If you don't get a response right away, don't be afraid to follow up. A gentle reminder can effectively turn an opportunity into a backlink. And monitor the links you have earned and measure their influence using tools like Google Analytics and Ahrefs.
Why You Should Knock Manual Link Building Services?
While automated methods may provide faster results, they often come with risks. Automated backlinks can sometimes lead to low-quality or spammy links that may not align with your niche, and worse, they can result in Google penalties.
Manual link building service focuses on high-quality, authoritative backlinks that improve your website's credibility. It's a slower process, but one that pays off with lasting, positive results.
Another key benefit of manual link building is the control it offers. With this method, you can hand-pick where your backlinks come from, ensuring they're relevant to your industry and targeted audience.
You also get to build real, meaningful relationships with website owners and influencers, which creates long-term connections rather than just a series of one-time link placements.
Challenges of Manual Link Building
Manual link building has a lot of benefits, but it’s not without its downfalls:
Man Hours: Link building is time-consuming, from prospecting to writing personalized outreach emails and keeping on top of communication.
Niche, SEO and Google knowledge: As with anything, you'll want to know about SEO, your niche, and stay on top of Google algorithm updates to succeed. This means that it is more suitable for businesses interested in investing time and resources in their SEO.
Potential Rejection: Not all of your outreach will be rewarded with a link. There will be instances when websites will not be interested in your content, and in those cases, it is important to learn how to accept rejection and move on.
Ongoing Effort: Building links is an ongoing process, not a one-time task. It is continual work that involves constant reaching out, content creation, and relationship development.
Is Manual Link Building the Old Way Worth Doing?
Absolutely. Though it takes a lot of time and effort, building links manually is one of the best ways to help your SEO in a sustainable way. Manual link building is tough work, but it’s worth it, and it’s the right choice for any business that’s interested in ensuring they stay search engine independent in the long term.
How long will I start seeing results with manual link building?
It generally takes between a few weeks and a few months to see real SEO results in your traffic and rankings. But again, the results are better in the long term than you would get from an automated method.
How does the Manual Link Building vary from automation?
The manual link-building technique, where personalised outreach is done to build quality backlinks from reputable websites. However, the automated methods use bots to build links, which are not of superior quality and will lead to penalties.
Is Handmade Link Building safe for my site?
Yes, when you do it within ethical SEO guidelines and work to build natural, high-quality links, manual link building is safe and sustainable.