3 min read How to Get SEO Clients: Proven Strategies for Growing Your Business
New clients are the lifeblood of any business, especially your SEO agency! But in the competitive world of digital marketing, you might feel like you need to crack the code to get more SEO clients. Fortunately, there are several tactics that you can use to grow your client base and achieve long-term success. In this article, we will give you some actionable strategies to get more of those SEO clients we want while being seen as an authority in SEO.
Build a Strong Online Presence
Any SEO service provider wishes to be out there in the online world. But How to Get More SEO Clients? Prospective clients have to be able to find you online, and the initial impression they form from your website, social media profiles, and online writing will determine if they reach out to you.
Begin by developing a professional website that expressly features your knowledge, service offerings, and previous wins. Add in a maintained blog, case studies, and client testimonials to show the work you've achieved for others. Your SEO-friendly website will assist you in ranking on search engines and driving organic traffic that can become your clients.
And, don't overlook the fact that you should optimize your LinkedIn profile (where many companies also look for SEOs). Please point out your services, previous work, and any certifications or accolades that make you a trusted SEO expert. Social media, like Facebook, Twitter, and Instagram, are great ways to interact with prospective clients and show off your corporate identity.
Leverage Local SEO
While you search for more SEO clients, it's paramount that you leverage SEO for your agency. Local SEO is one of the best ways to acquire local customers. You can target local clients searching for SEO services by optimizing your website locally.
First, make sure that you claim and optimize your GMB profile. Make sure your business name, address, and phone number (NAP) are the same on all web directories, and give your happy clients a little motivation (incentive) to leave you good reviews. This will benefit your local search rankings as it will be easier for businesses to find and hire you for their SEO needs.
Apart from GMB, you should work on local relevant content that interests businesses available in the area. You can blog about local SEO trends, feature case studies, or discuss partnerships with local companies.
Offer Free SEO Audits
Offering Free Seo Audits. Free SEO audits are a great way to turn leads into customers. This is not only a value upfront but also allows potential clients to gauge what they are doing right and wrong with their SEO.
Start by offering an audit of their website in which you provide an honest assessment of how their website is performing and what they could be doing better. By giving a Free consultation or Free audit, you are proving your knowledge and creating trust. If they see all the improvements you could make, they're more likely to hire you to make the changes.
For example, could you further run Google AdWords or Facebook ads targeting local businesses to sweeten the appeal of your free SEO audits? These ads can get more potential customers to visit your website, and they can invite them to get a special free review.
Network and Build Relationships
As you get into serving SEO clients, you'll need to establish a solid network of friends in the SEO and digital marketing industry, which will bring in more SEO clients. Connecting with industry experts may lead to other referrals and trade association opportunities. Web designers, graphic designers, and copywriters face companies that need SEO work and do not have the necessary knowledge to perform the job.
Participate in online communities and forums like Reddit, Quora, or Facebook groups related to business owners or marketing, where people can be seen discussing SEO. Involving yourself in those communities helps you build credibility while showing that you are interested in the industry and are an expert in the topic. Answering questions, providing advice, and offering tips can establish trust with potential customers needing your expertise.
Also, attend local or virtual SEO conferences and digital marketing conferences, which can provide you with new connections. When you network the right way, word-of-mouth can bring new clients who respect you because someone they trust recommended you.
Organic search is critical to SEO, but it can take time to build momentum. If you want to attract more SEO clients fast, invest in paid ads. With platforms like Google Ads and Facebook Ads, you can narrow your targeting down to the type of demographic or industry, sometimes even location, which ensures your ads will be seen by potential clients already in the market for SEO services.
For example, through Google Ads, you can reach people searching the web for SEO services using specific keywords. So you can make the ads pointing to your services and give them a discount or a free consultation, and give them a way to act now.
Facebook and LinkedIn ads also have targeting options that allow you to target businesses searching for SEO services. You can then optimize your ads for better conversions and ROI by running good campaigns and tracking the performance.
Provide Social Proof
The social proof aspects are vital for instilling trust and attracting new customers. Prospect customers will likely hire you when they notice that your SEO service is also successful for your current clients.
Use Testimonials, Case Studies & Client Reviews. Your agency's testimonials, case studies, and clients' reviews should be presented on your website and social media pages. Show you've had concrete success for past clients through better search rankings, more traffic, or higher conversion rates. Add measurable KPIs wherever you can to show your impact.
Also, you can gain credibility by uploading a certification form, an Award, Partnership Integrations, which describe your expertise. Certifications from a top company like Google or HubSpot can also give potential clients confidence that you're the right person to take on their SEO needs.
Focus on Niche Markets
Another counterintuitive technique to get more SEO clients is to find and target niche markets. Focusing on an industry or service allows you to become the go-to expert and find clients who appreciate niche expertise.
For example, if you know how to deal with e-commerce stores, you can target such businesses by considering their particular needs, which will take up your marketing and SEO efforts. You could also go after industries such as health, law, or real estate, where companies will pay top dollar for excellent SEO service.
When you niche down, you simplify the process for potential clients to see how your services can help them reach their goals. When you specialise in an industry, you can optimise your strategies ahead of trends and become a go-to expert.
Use Email Marketing
You can continue to prospect with email marketing. When you've generated leads, please continue to keep them engaged by sending a follow-up email with additional information, such as news, giveaways, or another offer.
Increase your email list by providing downloadables, e-books, guides, etc., in exchange for your visitors' email addresses. Then, after 48 hours, you send the education-heavy emails where you want to position yourself as a real SEO expert. Regularly keeping in touch will also mean that you are at the top of the list when clients come to want some SEO work done.
Even to this day, they help you grow and generate more SEO clients through a combination of hustle, having a solid strategy, and showing everyone that you know your shit. There's an array of methods of how you can get businesses who need SEO to "discover" you, whether that's blogging on your website, providing free audits, engaging in some word-of-mouth networking, and/or paying for ads, etc. Just by adding value and nurturing relationships with prospects, you can begin to scale your client-base and position yourself as a reputable SEO consultant.
Keep in mind, though, when it comes to finding clients for an SEO business, nothing beats old-fashioned marketing, patience, and persistence. With a never-ending game of tactics on at all times, if you keep moving and stay fashionable in your SEO, you can stay ahead of the game in a competitive SEO world.